Since “Orlando’s Love 94-Point-5″ was a Lite A/C, there wasn’t much in the way of on air banter. When the jocks did talk (seldomly), it was basic back announcing of what had just played and what would be coming up after the commercial break. But I wanted to share a sample of their imaging here. Especially their ‘barely’ Legal ID.Â
WWLV targeted the Orlando metro area but was licensed to Daytona Beach. At the time, their studios were located in Daytona Beach. The 1500 foot tower near Paisley, Florida put a city grade signal over both markets. Notice the clever method in which the Legal ID downplays Daytona Beach while emphasizing Orlando. Orlando is mentioned 3 times in less than 30 seconds! Clever, and just barely passing muster with the FCC.
The original recording was made from my residence, approximately 6 miles south of Ocala on SR 475, using a Realistic AM/FM/CD/Cassette portable stereo “boombox” and Sony LN90 tape. Being less than 40 miles from that big stick, only the built in telescoping antenna was required for solid reception.Â
#1 by Kory on October 28, 2009 - 9:20 pm
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GREAT job of burying the COL!
#2 by Drew on October 29, 2009 - 5:54 am
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Very clever. Barely legal. If the FCC wanted to make a stink about it, they probably could have. By branding the station as “ORLANDO’S Love 94.5″ on the Legal ID, they could potentially have made a case for a deliberately deceptive identifier.
This was an issue with WFKS-99.9 a few years later. They were licensed to Palatka, but with a monster signal that covered 4 markets. Their legal ID was a dry voice, very quick, that simply said “WFKS, Palatka.” They’d bury it in the :50 stopset. Then, at :00, they’d run a professionally produced sweeper that said “WFKS, Daytona Beach, Gainesville, Jacksonville, Orlando. Florida’s KISS FM!” Because they used their actual calls next to a city that was NOT their COL and purposely ran it at :00, they were running a deceptive identifier.